Conference Marketing
Senior marketing support for your next major event.
I embed with conference teams and event organizers as a strategic marketing partner — building the plan, owning the execution, and helping you drive registration, revenue, and impact.
The problem
Events need more than a run-of-show. They need a marketing system.
Most conferences have a planning team, a logistics team, and a sponsor team. But the marketing function often sits in the gaps — understaffed, under-allocated, and asked to do everything from registration pushes to on-site signage.
That pressure shows up in missed deadlines, flat registration curves, last-minute content scrambles, and sponsor deliverables that slip. What these teams need is senior marketing leadership that can step in and operate — from strategy to execution — without needing to be managed.
Who I work with
Conferences, associations, and events across sectors.
Professional associations and conferences
Faith-based and nonprofit organizations
Healthcare and medical meetings
Arts, cultural, and museum institutions
Tourism and hospitality events
Government and civic convenings
Higher education institutions
How it works
Built-in support across the full event lifecycle.
01
Conference marketing strategy and positioning
02
Audience segmentation and attendee journey mapping
03
Registration marketing campaigns and email automations
04
Sponsor, exhibitor, and stakeholder communications
05
Speaker, partner, and VIP outreach and promotion
06
Social media strategy and content support
07
On-site marketing and press engagement
08
Reporting, dashboards, and post-event debriefs
Let's talk
Have a conference or event coming up?
Whether you're planning a first-time conference or an annual flagship event, I can help you build the marketing function that drives it forward.